SEO Glossary

• a
• b
• c
• d
• e
• f
• g
• h
• i
• j
• k
• l
• m
• n
• o
• p
• q
• r
• s
• t
• u
• v
• w
• x
• y
• z

FAQ
Acronym for Frequently Asked Questions.

Favicon
A small icon that appears in browser menus, history lists, or bookmark lists that are associated with a website. Browsers display favicons next to URLs in the address bar or in the bookmark folder.

FFA
Acronym for Free For All. FFA refers to sites that allow anyone to include links to websites.

Filter word
This term is often confused with stop words. Filter words are words that are excluded from searches because they are so common or short, such as “and,” “the,” “is,” “for,” or “an.”

Findability
Findability refers to how easy your site is found by search engines.

Frame
A frame is an HTML construct separates a webpage into distinct areas, giving the impression of multiple windows within one browser. Frames are commonly used for navigation links that remain in place, with another, often larger frame containing the actual content.

Frameset
In HTML, a frameset is a structure that groups a number of frames.

Frequency cap
The maximum number of visits to a site during which a visitor will be shown the same or similar advertisements.

Fresh
The term used by Google to describe frequently changing webpages and content. Fresh content is re-spidered and re-indexed more frequently than non-fresh content.

Freshbot
A Google web spider that works in two ways: the “deepcrawler” way, where sites are spidered and indexed once or twice a month, and the “freshbot” way, where sites that are determined to by Google to contain fresh content (see “fresh” above) are spidered and indexed every day.

FTP
Acronym for File Transfer Protocol.