SEO Glossary

• a
• b
• c
• d
• e
• f
• g
• h
• i
• j
• k
• l
• m
• n
• o
• p
• q
• r
• s
• t
• u
• v
• w
• x
• y
• z

GB
Abbreviation for gigabyte. A gigabyte is approximately 1 billion bytes.

GG
Acronym for Google Guy.

GIF
Standard filename extension for Graphics Interchange Format files. Also refers to the GIF file format itself.

GIMP
The GNU Image Manipulation Program. An open source alternative to Adobe Photoshop.

Glass Ceiling
The glass ceiling is the seemingly unattainable 1st page ranking in a search engine, particularly for very competitive keywords. Sites and pages remain on the 1st page and are hard to displace because they are given really high rankings and have extremely high link popularity.

GNU
Recursive acronym for GNU's Not Unix!

Google
An Internet company that runs the search engine of the same name, which is arguably the most important web search engine at the present time.

Google bombing
A Google exploit that involves a number of high-profile, high-ranking websites linking to a certain site or page for a specific keyword phrase. Because the linkers are high-ranked sites, the site they link to naturally also acquires a high rank. The most prominent case of Google bombing which exists to this day is the “miserable failure” bomb. If a user enters the keyword phrase “miserable failure” in Google, the first search result points to the profile page on the official White House website of US president George W. Bush.

Google bot
The Google bot is the web spider that powers and does spidering and indexing for the Google search engine.

Google dance
A phenomenon in which the search results returned by Google appear to fluctuate and change. This is a result of inconsistencies among the different Google data centers as they each undergo updates to their individual indexes. The term Google dance is an unofficial term.

Google washing
Another name for Google bombing.

Google Everflux
Everflux refers to the constant state of change in Google's search results, which is sometimes very evident on a daily basis. One day, a website may have a high ranking, and be gone the next day.

Googol
A term that denotes the number 1 followed by a hundred zeros, or 10 raised to the power 100. It was coined by Milton Sirotta, nephew of American mathematician Edward Kasner.

GoTo
A search engine that sells keywords via auctions. Goto has gained in popularity with Webmasters in 1999. Webmasters can bid on keywords. When a user searches Goto and clicks on a search result, Goto then charges the website the bid about for the click.

Guerilla marketing
Guerilla marketing refers to highly aggressive marketing practices.

Gulliver
The web spider that powers the Northern Light search engine.

Back to Top